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“Some of the farm's work reached a level of granularity that stunned Lyudmilla. Two trolls would go on the comments sections of small' provincial newspapers and start chatting about the street they lived in, the weather, then caually recommend a piece about the nefarious West attacking Russia. No one who worked at the farm described themselves as trolls. Instead, they talked about their work in the passive voice ('a piece was written', 'a comment was made'). Most treated the farm as if it was just another job, doing the minimum required and then clocking off. Many of them seemed pleasant enough young people, with open, pretty faces, and yet they didn't blink when asked to smear, degrade, insult and humiliate their victims. The ease with which victims were attacked, the scale at which the farm operated, it all stunned Lyudmilla.” — Peter Pomerantsev