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“Some candy bars had more protein than many cereals. [Jean] Mayer dubbed them "sugar-coated vitamin pills" and wrote, "I contend that these cereals containing over 50% sugar should be labeled imitation cereal or cereal confections, and they should be sold in the candy section rather than in the cereal section.” — Michael Moss
Some candy bars had more protein than many cereals. [Jean] Mayer dubbed them "sugar-coated vitamin pills" and wrote, "I contend that these cereals containing over 50% sugar should be labeled imitation cereal or cereal confections, and they should be sold in the candy section rather than in the cereal section.