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“The ad campaign focused on the Water Plan, not sports betting. As Perry put it, “No one really understands the nuance of why water is important, but they know it’s important.” In one commercial, Terry Fankhauser, longtime executive vice president of the Colorado Cattlemen’s Association, proclaimed, “DD is a win for Colorado’s water.” While the campaign did not hide that DD benefited sports betting, neither did it place gambling front and center. The campaign turned the ballot measure into a simple equation: A vote for DD was a vote for water. A vote against was a vote against water, and by extension, against the future of Colorado. Of course while the ads never quite claimed sports betting would be a panacea for water, neither did they make clear just what percentage of the Water Plan would be funded by gambling.” — Jonathan D. Cohen