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“It was not easy for the Americans to convince Western Europe of the alleged merits of consumerism and a mass consumer society. In many Western European countries - but especially in France - people regarded American mass consumer culture with suspicion and as an expression of the vulgar materialist culture that had developed in the US. They could not, however, dispute the fact that the US had experienced such astonishing economic growth since 1870 that its citizens were able to maintain much higher living standards than those of Europe.” — Sampie Terreblanche
It was not easy for the Americans to convince Western Europe of the alleged merits of consumerism and a mass consumer society. In many Western European countries - but especially in France - people regarded American mass consumer culture with suspicion and as an expression of the vulgar materialist culture that had developed in the US. They could not, however, dispute the fact that the US had experienced such astonishing economic growth since 1870 that its citizens were able to maintain much higher living standards than those of Europe.