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“He’s going to walk away with it,’ he said. ‘He’s just throwing words around. The Trunk’s too big to fail. Too many investors. He’ll get more money, keep the system going just this side of disaster, then let it collapse. Buy it up then via another company, maybe, at a knock-down price.’ ‘I’d suspect him of anything,’ said Miss Dearheart. ‘But you sound very certain.’ ‘That’s what I’d do,’ said Moist, ‘er . . . if I was that kind of person. It’s the oldest trick in the book. You get the punt— you get others so deeply involved that they don’t dare fold. It’s the dream, you see? They think if they stay in it’ll all work out. They daren’t think it’s all a dream. You use big words to tell them it’s going to be jam tomorrow and they hope. But they’ll never win. Part of them knows that, but the rest of them never listens to it. The house always wins.’ ‘Why do people like Gilt get away with it?’ ‘I just told you. It’s because people hope. They’ll believe that someone will sell them a real diamond for a dollar. Sorry.” — Terry Pratchett