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“The function of hegemony is to transform ideology into culture, into a "world view" that is seen as "normal" and "natural" by everyone from the controlling classes to the subordinate classes. Today, the major means of establishing the hegemony are the mass media.” — Rupert Woodfin
The function of hegemony is to transform ideology into culture, into a "world view" that is seen as "normal" and "natural" by everyone from the controlling classes to the subordinate classes. Today, the major means of establishing the hegemony are the mass media.