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“The idea of conformism among animals is increasingly supported for social behavior as well. One study tested both children and chimpanzees on generosity. The goal was to see if they were prepared to do a member of their own species a favor at no cost to themselves. They indeed did so, and their willingness increased if they themselves had received generosity from others—any others, not just their testing partner. Is kind behavior contagious? Love begets love, we say, or as the investigators put it more dryly, primates tend to adopt the most commonly perceived responses in the population.” — Frans de Waal
The idea of conformism among animals is increasingly supported for social behavior as well. One study tested both children and chimpanzees on generosity. The goal was to see if they were prepared to do a member of their own species a favor at no cost to themselves. They indeed did so, and their willingness increased if they themselves had received generosity from others—any others, not just their testing partner. Is kind behavior contagious? Love begets love, we say, or as the investigators put it more dryly, primates tend to adopt the most commonly perceived responses in the population.