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“The movie and the political campaign GEMS built around it were typical of [Rachel] Lloyd's in-your-face approach to politics and publicity. "If we just framed it as 'rescuing children,' people would give us more money," she says. "I could put pictures of little scared blond kids on our Web page. But this isn't about rescuing a child from a bad situation. This is about what we, as a culture and a society, are creating; why can this be perpetuated within our society?” — Julian Sher
The movie and the political campaign GEMS built around it were typical of [Rachel] Lloyd's in-your-face approach to politics and publicity. "If we just framed it as 'rescuing children,' people would give us more money," she says. "I could put pictures of little scared blond kids on our Web page. But this isn't about rescuing a child from a bad situation. This is about what we, as a culture and a society, are creating; why can this be perpetuated within our society?