“The best communicators encode their signals in a way that resonates not with everybody but with certain somebodies.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“Big ideas are often big precisely because they defy categorization. But blame it on our human tendency to want some kind of peg to hang our hat on. So before you blow up the category, what your editors, copywriters and marketing department might want to know is, what’s the niche?”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“We invest our time and attention into the work of those who have taken the trouble to translate their findings into stories and words we can understand—stories and words that speak to our own needs, pain points, longings and desires.”
“There are recurring patterns that show up again and again in big ideas that have spread, to indicate that they require some attention-getting wow factor, some audacious proposition, before we pay attention.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“An audacious proposition is designed to interrupt the regularly scheduled broadcast to deliver some new information.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“Faith doesn't get you around problems in life and relationships, it gets you through it.”
Source: Friends 2 Lovers: The Unthinkable
“The underlying expectation of a big idea is that the audience will be smarter, more knowledgeable, more competent, more informed and possibly more in control than before.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“We’re swimming in an ocean of information like none of our ancestors before us. And this access to abundant sources of data presents a mixed blessing. There is so much competing information, both trivial and significant.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“Your audience needs to know this is important enough to pay attention to right now instead of all the other signals competing for their attention.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
“The names of those who have influenced our ideas tell a story in themselves: who they were, when and where they lived, what their contribution to the great ongoing conversation was or is.”
Source: Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas