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“What I notice is that most of us can intellectualise what we see on social media platforms – we know that these images and narratives that are presented aren’t real, we can talk about it and rationalise it – but on an emotional level, it’s still pushing buttons. If those images or narratives tap into what we aspire to, but what we don’t have, then it becomes very powerful.” — Rachel Andrew
What I notice is that most of us can intellectualise what we see on social media platforms – we know that these images and narratives that are presented aren’t real, we can talk about it and rationalise it – but on an emotional level, it’s still pushing buttons. If those images or narratives tap into what we aspire to, but what we don’t have, then it becomes very powerful.