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“[T]he role of video clips revealing the treatment of nonhuman animals in the animal-industrial complex, typically in intensive farms and slaughterhouses, was significant in the men’s vegan transition. This is consistent with previous research that has also found that such visual material is effective in facilitating the transition to veganism and taking up animal activism, through moral shock (Fernandez, 2021; Middleton, 2015).” — Kadri Aavik
[T]he role of video clips revealing the treatment of nonhuman animals in the animal-industrial complex, typically in intensive farms and slaughterhouses, was significant in the men’s vegan transition. This is consistent with previous research that has also found that such visual material is effective in facilitating the transition to veganism and taking up animal activism, through moral shock (Fernandez, 2021; Middleton, 2015).