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Powering Content: Building a Nonstop Content Marketing Machine

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Laura Busche

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“Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research.”

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Book:Powering Content: Building a Nonstop Content Marketing Machine
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“Design is your silent storyteller. The visual aesthetic you share with the world tells a story about the values you uphold. When your audience is not ready or willing to listen, a strong visual can capture even the most evasive of minds. Design is not ornamental or secondary: it can propel your stories far beyond the spaces you initially planned for.”

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Book:Powering Content: Building a Nonstop Content Marketing Machine
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“We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more effective your content tactics will become.”

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Book:Powering Content: Building a Nonstop Content Marketing Machine
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“I cannot stress this enough: content creators need to stop comparing their work with that of total strangers. Furthermore, we need to stop seeing ourselves as content consumers and realize that, as producers, we need time and distance from what is already out there in order to create truly innovative work. If you are always exposing your mind to others’ work, when will you gain the strength to create your own? Find a balance between inspiration and creation, and make sure that the first is indeed inspiring. What might start as a journey to gather ideas can quickly become a shortcut to discouragement. Know when to stop.”

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Book:Powering Content: Building a Nonstop Content Marketing Machine
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“Some creators shy away from systems because they seem overpowering and rigid. However, in reality, strong systems are the only way in which you will ever have time and space for flexibility. This is true for content production, business, and many other areas of life.”

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Book:Powering Content: Building a Nonstop Content Marketing Machine
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“I would love to tell you that being a content manager is easy. Straightforward. That you will be able to focus on what is most important and leave everything else aside. But a lot of it is learning to create something compelling in the middle of an absolute whirlwind. Learning to use a huge list of tools that need to be sharpened every day. It is about zooming out when you need big picture thinking, and zooming in when the details need to be ironed out. Managing content, business expectations, and human beings: all at once.”

BusinessMarketingEntrepreneurshipBusiness QuotesBrandingBloggingBranding QuotesMarketing QuotesContent MarketingContent Marketing Strategy
Book:Powering Content: Building a Nonstop Content Marketing Machine
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