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“When psychologist Jennifer Aaker asked people on their deathbeds what they regretted most about their lives, the most common answer was "Wishing I had spent more time laughing with the people I love." Her work reminds us that a life (and career) devoid of levity is a far worse prospect than the moment-to-moment risk of the occasional flop.” — Alison Wood Brooks
When psychologist Jennifer Aaker asked people on their deathbeds what they regretted most about their lives, the most common answer was "Wishing I had spent more time laughing with the people I love." Her work reminds us that a life (and career) devoid of levity is a far worse prospect than the moment-to-moment risk of the occasional flop.