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Quote by Loren Weisman

“A brand messaging strategist focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.”

Quote by Loren Weisman

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“If you can't say it to their face, don't say it behind their backs. Speaking "in confidence" has lost a great deal of "confidence" in that being true these days. With the ears and recording devices out there that are looking for you to... slip something out for them to use against you... share something you shouldn't... Say something that could be taken the wrong way... Or some one looking to get a sound byte that could bite you in the rear... It is good to keep those elements in mind as you are talking, texting, emailing, posting or sharing anything and everything. Think of it as preventative maintenance and crisis management to keep a crisis from happening.”

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“Would you want to be marketed to with the same tactics that you use to market to others? If not, then consider changing the message.”

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“The messaging in your sharing, pitching and marketing should invite people to want to learn more, over making them feel like don’t know anything at all.”

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“Spread your story and messaging out, over time, and over different types of media in short segments that invite people to want to learn more.”

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“When you shut the mouths of women and tell them they can’t preach or teach you are silencing half of God’s army. Which is exactly what satan wants you to do.”

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“Would you want anyone to read, See or hear... that picture, video, blog, quote, audio or rant... tomorrow, next week, next month, next year or in five years? Then don't post it today.”

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“If your first reaction is to feel insulted & belittled by constructive criticism or the word no... you may not have the best foundation in place for starting or maintaining your own business. Constructive criticism can help more than you might realize... if you can put your ego aside and take the help from those that have the authority and knowledge to assist you.”

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“In painting a palette with a wide array of information, before painting the picture of your brand... it allows for the tone, temperature and clarity of your brand, the messaging and the process architecture to all come together in harmony at the same time.”

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“Is your only goal to attract numbers for popularity or attract people for engagement? Stop treating people like numbers. Engage to grow your connections, not just to grow your numbers.”

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“Wait What Really OK is A methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.”

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