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“Shrewd branding is when you remind people that you exist by strategically and periodically engaging them on a wide range of topics without asking them to buy anything. If you prove interesting, trust that they'll look you up. Now I must get back to my steak.” — A.K. Kuykendall
Shrewd branding is when you remind people that you exist by strategically and periodically engaging them on a wide range of topics without asking them to buy anything. If you prove interesting, trust that they'll look you up. Now I must get back to my steak.