Quote image editor
“Innovation must be value-driven. New ideas can be gone by a sneer or yawn and the customer-driven concept has failed to produce the desired results because asking the customers what they want is not innovation. We need to understand the customers’ needs and take an outcome-focused approach.” — Csaba Gabor
Innovation must be value-driven. New ideas can be gone by a sneer or yawn and the customer-driven concept has failed to produce the desired results because asking the customers what they want is not innovation. We need to understand the customers’ needs and take an outcome-focused approach.