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“As with the transition between Web 1.0 and Web 2.0, the curdling of the social internet happened slowly and then all at once. The tipping point, I'd guess, was around 2012. People were losing excitement about the internet, starting to articulate a set of new truisms. Facebook had become tedious, trivial, exhausting. Instagram seemed better, but would soon reveal its underlying function as a three-ring circus of happiness and popularity and success. Twitter, for all its discursive promise, was where everyone tweeted complaints at airlines and bitched about articles that had been commissioned to make people bitch. The dream of a better, truer self on the internet was slipping away. Where we had once been free to be ourselves online, we were now chained to ourselves online, and this made us self-conscious. Platforms that promised connection began inducing mass alienation. The freedome promised by the internet started to seem like something whose greatest potential lay in the realm of misuse.” — Jia Tolentino