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“The preregistered attendee list is often overlooked but can be a gold mine of potential customers. If your exhibitor package includes it, be sure to use it. Lead generation doesn’t start at the show. It begins well before you even set up your booth.” — Lisa Masiello
The preregistered attendee list is often overlooked but can be a gold mine of potential customers. If your exhibitor package includes it, be sure to use it. Lead generation doesn’t start at the show. It begins well before you even set up your booth.