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“Paradoxically, a society that, in the face of starvation in great areas of the world, allows a large part of its machinery to stand idle, that shelves many important inventions, and that devotes innumerable working hours to moronic advertising and to the production of instruments of destruction—a society in which these luxuries are inherent has made usefulness its gospel.” — Max Horkheimer

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Paradoxically, a society that, in the face of starvation in great areas of the world, allows a large part of its machinery to stand idle, that shelves many important inventions, and that devotes innumerable working hours to moronic advertising and to the production of instruments of destruction—a society in which these luxuries are inherent has made usefulness its gospel.
— Max Horkheimer