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“Reality presents itself always in the form of a specific concrete situation, and since each life situation is unique, it follows that also the meaning of a situation must be unique. Therefore it would not even be possible for meanings to be transmitted through traditions. Only values– which might be defined as universal meanings— can be affected by the decay of traditions… to put it succinctly: the values are dead–long live the meanings.” — Viktor E. Frankl

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Reality presents itself always in the form of a specific concrete situation, and since each life situation is unique, it follows that also the meaning of a situation must be unique. Therefore it would not even be possible for meanings to be transmitted through traditions. Only values– which might be defined as universal meanings— can be affected by the decay of traditions… to put it succinctly: the values are dead–long live the meanings.
— Viktor E. Frankl