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“And now they were weary and frightened because they had gone against a system they did not understand and it had beaten them. They knew that the team and the wagon were worth much more. They knew the buyer man would get much more, but they didn't know how to do it. Merchandising was a secret to them.” — John Steinbeck

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And now they were weary and frightened because they had gone against a system they did not understand and it had beaten them. They knew that the team and the wagon were worth much more. They knew the buyer man would get much more, but they didn't know how to do it. Merchandising was a secret to them.
— John Steinbeck