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“An effective content strategy has to mix your authenticity, your story & your authority mixed with the shares of other peoples content. If you're only sharing other peoples stories, authority, authenticity & brands, how does that make any new or old visitors want to connect with yours? And, only reposting without sharing why you chose to share it & what your thoughts are on that content creates zero connection to you and for you.” — Loren Weisman
An effective content strategy has to mix your authenticity, your story & your authority mixed with the shares of other peoples content.
If you're only sharing other peoples stories, authority, authenticity & brands, how does that make any new or old visitors want to connect with yours?
And, only reposting without sharing why you chose to share it & what your thoughts are on that content creates zero connection to you and for you.