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“The NFL justified its embrace of gambling with a new favorite Goodell phrase: “fan engagement.” “We’re going to find ways we can engage fans through legalized sports betting,” he declared in 2021. What Goodell meant was that betting offered a chance for people to raise the stakes for the games they already loved and to make being a football fan a more interactive experience. Gamblers had always taken a special interest in NFL games and now there were a lot more potential gamblers, casual and occasional viewers who could be converted into superfans if they thought they could win some money.” — Jonathan D. Cohen
The NFL justified its embrace of gambling with a new favorite Goodell phrase: “fan engagement.” “We’re going to find ways we can engage fans through legalized sports betting,” he declared in 2021. What Goodell meant was that betting offered a chance for people to raise the stakes for the games they already loved and to make being a football fan a more interactive experience. Gamblers had always taken a special interest in NFL games and now there were a lot more potential gamblers, casual and occasional viewers who could be converted into superfans if they thought they could win some money.