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“All our current media concerns have in French the suffix '-aire': identitaire (issues of identity), sanitaire (health concerns), securitaire ('law and order'), humanitaire (humanitarianism). The whole lot being publicitaire (promotional). There is in this suffix something which quite aptly characterizes our culture as funerarium of received ideas and single-track thinking.” — Jean Baudrillard
All our current media concerns have in French the suffix '-aire': identitaire (issues of identity), sanitaire (health concerns), securitaire ('law and order'), humanitaire (humanitarianism). The whole lot being publicitaire (promotional). There is in this suffix something which quite aptly characterizes our culture as funerarium of received ideas and single-track thinking.