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“Slot machine addicts’ brains are tuned to hope for, and even expect, that they will get the big reward (a big win) right down to their very last spin. Studies have indicated that the anticipation of a reward activates the dopamine cycle even more than an actual reward.” — Kurt Dahl
Slot machine addicts’ brains are tuned to hope for, and even expect, that they will get the big reward (a big win) right down to their very last spin. Studies have indicated that the anticipation of a reward activates the dopamine cycle even more than an actual reward.