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“Social media is just a tool. If you use it as a billboard to share, to announce, even to advertise what you do or offer, it is fine. But if you start expecting validation, acceptance, and felicitation, you lose the plot. Also, as with any form (medium) of advertising, when you decide to open up and share, you are bound to be critiqued and criticized (what we know as trolling today). So, the key is to follow the same principle that applied to using traditional media vehicles. Use social media. Don't get used and consumed by it!” — AVIS Viswanathan
Social media is just a tool. If you use it as a billboard to share, to announce, even to advertise what you do or offer, it is fine. But if you start expecting validation, acceptance, and felicitation, you lose the plot. Also, as with any form (medium) of advertising, when you decide to open up and share, you are bound to be critiqued and criticized (what we know as trolling today). So, the key is to follow the same principle that applied to using traditional media vehicles. Use social media. Don't get used and consumed by it!