“If your audience has a negative story about you or your product or business, you’d better confront it. As famed author Salman Rushdie once said, “Those who do not have power over the story that dominates their lives, the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change, truly are powerless, because they cannot think new thoughts.” Once you lose control of your own story, you’ll need double the muscle to get that power back.”
Quote by Peter Guber
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Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
Tell to Win is a guide that examines the role of storytelling in various aspects of life, including business, leadership, and personal relationships. The book offers strategies and techniques for crafting compelling stories that can be used to persuade, motivate, and connect with audiences. more
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