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“However, the other side of fetishization is worship or reverence for the fetish object. In primitive religions, fetish objects were worshiped because people were afraid of the power they were seen to contain. Therefore primitive peoples sought to control the power of the fetish by worshiping it and in so doing they confined it to its “rightful place. ” There was a recognition of a power that people felt they lacked and a constant quest in ceremonies and cults to invest themselves with the power of the fetish object. Thus to worship was also to control. In this way, objectification and worship are two sides of the same coin.” — Janice G. Raymond
However, the other side of fetishization is worship or reverence for the fetish object. In primitive religions, fetish objects were worshiped because people were afraid of the power they were seen to contain. Therefore primitive peoples sought to control the power of the fetish by worshiping it and in so doing they confined it to its “rightful place. ” There was a recognition of a power that people felt they lacked and a constant quest in ceremonies and cults to invest themselves with the power of the fetish object. Thus to worship was also to control. In this way, objectification and worship are two sides of the same coin.