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“I am interested in helping people to understand how to sell what it is they need to sell in a way that makes sense for both them and the investor. Over the years what I have been astounded that many artists and business people who produce theatre works consistently do not know how to go about funding their projects and moving them from one point to the other. There are many money sources around, but in many cases people who make theatre are not business minded to the point of developing the skills to mine money sources consistently. Ask yourself what is the motivation of this potential investor. Is it for financial return, is it for tax credit, is it just to help? or do they want to become a part of the entertainment business? OK once you have discovered this then you need to think in terms of how do you present your case. This is what has come to be known in the world of investment as your “pitch deck.” — Teddy Hayes