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“Think about what the purpose of your advertising is. The conventional answer is "To be visible. To be recognized. To create an image." It sounds logical. However, there's a huge difference between being "known" and being "bought.” — Ruben Nersesian

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Think about what the purpose of your advertising is. The conventional answer is "To be visible. To be recognized. To create an image." It sounds logical. However, there's a huge difference between being "known" and being "bought.
— Ruben Nersesian