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“[W]e still have not been able to give work its true content. We have not been able to link the worker with the object of his labor; and at the same time, imbue the worker with a consciousness of the importance of that creative act that he performs every day. The worker and the machine, the worker and the object to which he applies his labor-these are still different and antagonistic things. And that has to be changed, because new generations must be formed whose main interest is work and who know how to find in work a permanent and constantly changing source of fresh excitement. They need to make work something creative, something new.” — Che Guevara
[W]e still have not been able to give work its true content. We have not been able to link the worker with the object of his labor; and at the same time, imbue the worker with a consciousness of the importance of that creative act that he performs every day. The worker and the machine, the worker and the object to which he applies his labor-these are still different and antagonistic things. And that has to be changed, because new generations must be formed whose main interest is work and who know how to find in work a permanent and constantly changing source of fresh excitement. They need to make work something creative, something new.