“Perhaps one of the more creative promotions of all time was in 1969, when a marketer with the Procter & Gamble Company came up with the idea of giving away goldfish with each purchase of a king-size box of Spic and Span.”
Quote by Mary Potter Kenyon
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Coupon Crazy: The Science, the Savings, and the Stories Behind America's Extreme Obsession
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Source: Exploring the Explosive Power of Big Dreams