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“The technological audacity of the Apollo program, with it's largely symbolic payload, was also sinking into the trivialisation that Guy Debord had identified the decade before as the underside of media spectacle. When Commander Alan Shepard strapped a six iron to a lunar excavation tool and whacked two golf balls across the Fra Mauro Highlands, he became, for a spell, nothing more than a tourist, that agent of commodification whose freedom of movement, as Debord had written, is "nothing more than the leisure of going to see what has become banal.” — Erik Davis
The technological audacity of the Apollo program, with it's largely symbolic payload, was also sinking into the trivialisation that Guy Debord had identified the decade before as the underside of media spectacle. When Commander Alan Shepard strapped a six iron to a lunar excavation tool and whacked two golf balls across the Fra Mauro Highlands, he became, for a spell, nothing more than a tourist, that agent of commodification whose freedom of movement, as Debord had written, is "nothing more than the leisure of going to see what has become banal.