“The Kony campaign us an example of how powerful 'slacktivisim' can be, and demonstrates that, with enough worldwide awareness and social pressure, movements like this one have the power to make politicians move. It also makes the ignorant less so. No-one knew who Kony was before the campaign. The atrocities were happening, and it wasn't even a blip on the social consciousness radar. It's encouraging that there's a way to spread information like this so quickly.”
Book:Understanding Y