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“In the end, I realized that the things in life that I valued most—family, friends, integrity—weren't contingent on business outcomes and couldn't be taken away from me no matter what. Framed that way, all the challenges and risks of running a business were imminently more manageable. In that formulation, the riskiest proposition of all is to lose sight of who I was. To betray myself was the only way to truly fail. And for that reason, I left—with nothing but with everything.” — Jeff Booth
In the end, I realized that the things in life that I valued most—family, friends, integrity—weren't contingent on business outcomes and couldn't be taken away from me no matter what. Framed that way, all the challenges and risks of running a business were imminently more manageable. In that formulation, the riskiest proposition of all is to lose sight of who I was. To betray myself was the only way to truly fail. And for that reason, I left—with nothing but with everything.