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“When Ole Kirk Kristiansen established the company name LEGO in 1934, it was a fortunate play on words. The entrepreneur had been inspired by the Danish phrase "leg godt" - "play well." He took the beginning of each respective word and made what he considered to be a pleasant-sounding, imaginary word out of them. The company owner was unaware that as the first person present singular of the verb legere, "lego" is also the Latin word for "I assemble" - and therefore completely appropriate for the modularity of the company's later invention, the LEGO brick.” — Christian Humberg
When Ole Kirk Kristiansen established the company name LEGO in 1934, it was a fortunate play on words. The entrepreneur had been inspired by the Danish phrase "leg godt" - "play well." He took the beginning of each respective word and made what he considered to be a pleasant-sounding, imaginary word out of them. The company owner was unaware that as the first person present singular of the verb legere, "lego" is also the Latin word for "I assemble" - and therefore completely appropriate for the modularity of the company's later invention, the LEGO brick.