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“When I say we, I'm referring to society: copywriters, companies, and overall general opinion; I am in no way taking personal responsibility. We/they market to women like they are giant toddlers. This endless, pejorative, female-targeted infantilization of the English language when it's directed toward women: "Mama Bear needs her beauty rest!" "Rockstar gal gets her glam on!" "Work it, she-entrepreneur!" "Be a diva-licious ass-kicker in stilettos! The biggest, badass, boss-babe in herstory! The fiercest, she-matologist working in the blood lab!" This pervasive rhetoric is basically watered down, digestible empowerment designed to get a woman's money. It's the advertising equivalent of a "Live Laugh Love" sign.” — Iliza Shlesinger
When I say we, I'm referring to society: copywriters, companies, and overall general opinion; I am in no way taking personal responsibility. We/they market to women like they are giant toddlers. This endless, pejorative, female-targeted infantilization of the English language when it's directed toward women: "Mama Bear needs her beauty rest!" "Rockstar gal gets her glam on!" "Work it, she-entrepreneur!" "Be a diva-licious ass-kicker in stilettos! The biggest, badass, boss-babe in herstory! The fiercest, she-matologist working in the blood lab!"
This pervasive rhetoric is basically watered down, digestible empowerment designed to get a woman's money. It's the advertising equivalent of a "Live Laugh Love" sign.