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“The industry’s goal has been to cultivate a second-screen experience. Companies want gamblers to get into the habit of keeping their sportsbook app open while they watch a game, with betting an expected part of the sports viewing experience. Many ads, then, show betting app interfaces on phones or feature someone holding their cell phone while watching a game, modeling the behavior sportsbooks want to inculcate.” — Jonathan D. Cohen
The industry’s goal has been to cultivate a second-screen experience. Companies want gamblers to get into the habit of keeping their sportsbook app open while they watch a game, with betting an expected part of the sports viewing experience. Many ads, then, show betting app interfaces on phones or feature someone holding their cell phone while watching a game, modeling the behavior sportsbooks want to inculcate.