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Quote by Sohail Umar

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Sohail Umar

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“A choice architect has the responsibility for organizing the context in which people make decisions. Although Carolyn is a figment of our imagination, many real people turn out to be choice architects, most without realising it. If you design the ballot voters use to choose candidates, you are a choice architect. If you are a doctor and must describe the alternate treatments available to a patient, you are a choice architect. If you design the form that new employees fill out to enrol in the company healthcare plan, you are a choice architect. If you are a parent describing possible educational options to your son or daughter, you are a choice architect. If you are a salesperson, you are a choice architect, but you already knew that. There are many parallels between choice architecture and more traditional forms of architecture. A crucial parallel is that there is no such thing as a neutral design.”

LifeChoicesPsychologyDecisions
Book:Nudge: Improving Decisions About Health, Wealth, and Happiness
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“Each person must design their life-defining tests, determine the best way to accomplish their goals, and dare overcome any obstacles. Our life story is a reflection of our resolute progress of tackling an unyielding personal obstacle course. Because work plays an instrumental role in our lives as adults, what we choose as an occupation will greatly affect our final form and determine our resilience to change.”

ChoicesChallengesDecisionsLife ChangingLife ChoicesLife ChallengesLife PlanLife DecisionsLife DefiningLife Test
Book:Dead Toad Scrolls
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“I love you as a son. I always have." His uncle was looking at him now with an earnestness he'd never worn before. "I know you've taken your father's death harder than anyone and I know I am no replacement for him. But I hope to be there when you need me. Whenever you need me. Even when you become king. I'll help you make decisions if you need my counsel. There may come a time when I am no longer...here. And I hope you will remember everything I taught you. You will make hard decisions at times. But they are necessary. And the outcome will always be worth it.”

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Book:Of Captivity & Kings
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