Quote image editor
“Western Buddhism’s association with the sixties counterculture is being replaced not only by science but by corporations that deploy it in order to enhance their brand, promote “wellness,” reduce sick days and other inefficiencies among their employees, and, of course, create profitable, Buddhist-themed products. This corporate adoption of Buddhism was made safe by science. The business world’s understanding of meditation - and especially the practice of “mindfulness” - is driven not by traditional Buddhist ideas and ethics, but by neuroscience.” — Curtis White
Western Buddhism’s association with the sixties counterculture is being replaced not only by science but by corporations that deploy it in order to enhance their brand, promote “wellness,” reduce sick days and other inefficiencies among their employees, and, of course, create profitable, Buddhist-themed products. This corporate adoption of Buddhism was made safe by science. The business world’s understanding of meditation - and especially the practice of “mindfulness” - is driven not by traditional Buddhist ideas and ethics, but by neuroscience.