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“In the modern media landscape, soft news is not captivating, but hard news, breaking news, is. It does not only want to be in the news—it wants to be the news. It does not mean being a vehicle to supply the news but becoming integral to the news narrative itself while craving news with a shock value and essentially scoops.( "News of the World",)” — Erik Pevernagie
In the modern media landscape, soft news is not captivating, but hard news, breaking news, is. It does not only want to be in the news—it wants to be the news. It does not mean being a vehicle to supply the news but becoming integral to the news narrative itself while craving news with a shock value and essentially scoops.( "News of the World",)