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“When messaging is authentic, compliant & aligned, then is strategically & ethically mobilized for distribution... It costs a lot less to market & can resonate with a lot more people. Messaging isn't marketing. Messaging comes before marketing.” — Loren Weisman

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When messaging is authentic, compliant & aligned, then is strategically & ethically mobilized for distribution... It costs a lot less to market & can resonate with a lot more people. Messaging isn't marketing. Messaging comes before marketing.
— Loren Weisman