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“There's often an assumption that the goal of change management is to reach a new stable state. The "Refreeze" stage in Lewin's model exemplifies this. However, in today's world, continuous adaptation is often more critical than stability. The only constant is change. Therefore, companies need a framework which helps them to perpetually recreate themselves and be resilient, not one that assumes the goal of stability.” — Hendrith Vanlon Smith Jr.
There's often an assumption that the goal of change management is to reach a new stable state. The "Refreeze" stage in Lewin's model exemplifies this. However, in today's world, continuous adaptation is often more critical than stability. The only constant is change. Therefore, companies need a framework which helps them to perpetually recreate themselves and be resilient, not one that assumes the goal of stability.