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“By confusing strategy with tactics and mixing up “what” and “how”, we may have a hard time staying on point. ”What” we want, on the one hand, and “how” we want to achieve it, on the other, needs a careful reading and a singular approach. (“When the bar is set too high”)” — Erik Pevernagie
By confusing strategy with tactics and mixing up “what” and “how”, we may have a hard time staying on point. ”What” we want, on the one hand, and “how” we want to achieve it, on the other, needs a careful reading and a singular approach. (“When the bar is set too high”)