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Quote by Bert McCoy

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A Lil' Bert Can't Hurt: Words and Wisdom for Daily Life

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Bert McCoy

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“The brilliance of this system (creating entire ecosystems of products) is that it often feels entirely organic, like a subliminal hum that vibrates just below the threshold of conscious awareness. Gradually and imperceptibly, our understanding of identity has been subtly rewritten by the invisible hand of the marketplace. Every scroll and click is another lesson in this new language of identity, where being has been replaced by buying. The most innocuous consequence would be simply purchasing a pile of rubbish you don’t actually need. But the effects of these new market-driven social norms can reach beyond your wallet, burrowing deep into your sense of self.”

“I took a deep breath. “I don’t want to marry Henri. I want to marry Eikko.” “Who?” “Erik. His translator. I’m in love with him, and I want to marry him. And even though he hates having his picture taken, I want to take a thousand so I can put him on my wall and wake up to us laughing every day, just like you do with Mom. And I want him to make me doughnuts, just like his mom does for his dad. Even if I have to let out all my dresses. And I want us to find our own thing or maybe find out that our own thing is everything, because I feel like if I have him, even the stupid stuff would matter.”