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“The two companies that dominate the American sports gambling market—FanDuel and DraftKings—came onto the scene in the mid-2010s as the purveyors of daily fantasy sports. Today, they control 75 percent of the American sports betting market, generating a combined $8.07 billion in revenue in 2023. Their political spending has made it almost as easy to find one of their lobbyists at a state house as it is to find one of their ads on TV. In many ways, they are more tech companies than sportsbooks, given their reliance on specialized software to generate constantly changing lines on every possible game and every possible outcome within those games. Like other tech companies, they know how to find their target demographic and how to keep them engaged. They keep players hooked with everything from carefully constructed app interfaces to VIP hosts, all with the goal of extracting as much money as possible from as many gamblers as possible.” — Jonathan D. Cohen

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The two companies that dominate the American sports gambling market—FanDuel and DraftKings—came onto the scene in the mid-2010s as the purveyors of daily fantasy sports. Today, they control 75 percent of the American sports betting market, generating a combined $8.07 billion in revenue in 2023. Their political spending has made it almost as easy to find one of their lobbyists at a state house as it is to find one of their ads on TV. In many ways, they are more tech companies than sportsbooks, given their reliance on specialized software to generate constantly changing lines on every possible game and every possible outcome within those games. Like other tech companies, they know how to find their target demographic and how to keep them engaged. They keep players hooked with everything from carefully constructed app interfaces to VIP hosts, all with the goal of extracting as much money as possible from as many gamblers as possible.
— Jonathan D. Cohen