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Quote by Jonathan D. Cohen

“In April 2021, forty-year-old Luke Ashton died by suicide after sinking £18,000 into debt, primarily through gambling with Betfair, a part of Flutter. Ashton had utilized numerous RG [Responsible Gaming] tools, including self-exclusion and deposit limits. But in the ten weeks prior to his death, he ramped up his gambling. In March 2021, he made 1,229 bets and deposited £2,500 into his account. Ashton received eight generic RG emails from Betfair, whose algorithm labeled him “low risk” for problem gambling. In a landmark move, the coroner listed gambling disorder as a cause of death, noted that RG tools are “inadequate” for protecting gamblers, and castigated the company for not adopting practices that would meaningfully prevent harm.”

Quote by Jonathan D. Cohen

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Losing Big: America's Reckless Bet on Sports Gambling

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Jonathan D. Cohen

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“The SAFE Bet Act would reenact a ban on sports betting but create a process whereby states can apply to the Department of Justice to set up sports betting operations, offering federal oversight to ensure states have sufficient consumer protection regulations in place. The “minimum federal standards” called for in the bill fall across three categories. First, advertising, banning certain ad content such as bonus offers and placing limits on when gambling ads can run, including during live sporting events. Second, affordability, banning credit card deposits, requiring affordability checks for anyone making a large wager, and banning sportsbooks from accepting more than five deposits from a customer over a twenty-four-hour period. Third, artificial intelligence, banning the use of AI to track players’ gambling or create individualized promotions.”

“In 2022, a New York Times investigation uncovered at least eight campuses that had reached partnerships with gambling companies, including the University of Colorado Boulder, where every download of the PointsBet app using the university’s promotional code netted the school $30 after the customer placed their first bet.”

“Gambling companies had promised sports betting as a tax revenue bonanza and by converting players from the illegal market, a product that would do little to reshape the total amount spent on gambling. “We’re starting to see policymakers start to really push back on all of the false promises that they were once sold,” Brianne Doura-Schawohl explained.”

“The first lawsuits against tobacco companies by smokers were filed in the 1950s, but the industry maintained an undefeated record in these cases for four decades. The opioid crisis began in the 1990s but took until the mid-2010s to gain national media and political attention, and a similar (albeit shorter) lag plagued lawmakers’ response to fentanyl. The Senate’s passage of the Kids Online Safety Act sponsored by Richard Blumenthal in 2024 came only after a leak of incriminating Facebook files and years of warnings about the deleterious effect of social media on young people’s mental health. Federal action on sports gambling regulation will likely face a similarly protracted timeline.”

“By recognizing that unsafe gambling is not simply a matter of personal irresponsibility, sportsbooks could transform themselves into sustainable businesses that protect public health. Every day they choose not to do so brings them a day closer to reckoning.”

“Too many young people and some not-so-young people are getting caught up in gambling without understanding how easy it is to get carried away or to become addicted. Some of these people likely would have run into trouble gambling anyway—a curious fact about American problem gambling is that rates have generally remained consistent for decades, even as states have expanded the menu of legal betting options. But many people like Kyle, only started betting because it was legal and, more importantly, because it was available on their cell phone.”

“The question is not how to totally denormalize sports betting such that putting $5 on the Cubs becomes socially or legally unacceptable. The question is how to normalize safe betting practices and, more importantly, to put a system in place that prevents unsafe practices from developing in the first place.”

“The classification of gambling as an addictive activity means that at some point, problem gamblers are not choosing to gamble. The road to addiction is smoothed for them by sportsbooks. The design of the app interfaces, the nonstop stream of betting options, the relentless advertising, and the auspiciously timed bonus offers all serve to keep people like Kyle engaged, maximizing their “customer lifetime value,” the industry’s holy grail metric dating back to the days of DFS. If sportsbooks have smoothed bettors’ paths to heavy losses and gambling disorder, then states have smoothed sportsbooks’ paths to products that let them do so.”