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“Matching portfolio strategies to personality types thus became a primary thesis I pursued with equal parts curiosity and passion. I felt it was my calling to marry my expertise in finance, experience with personal investing, insights into clinical psychology, and a lifelong passion for pop culture into an accessible but powerful system to help readers on their road to financial empowerment. At the same time, I wanted to develop a message with an empathetic voice that would honor individuality. That is the origin story of Suit Yourself.” — Benjamin Tan
Matching portfolio strategies to personality types thus became a primary thesis I pursued with equal parts curiosity and passion. I felt
it was my calling to marry my expertise in finance, experience with personal investing, insights into clinical psychology, and a lifelong
passion for pop culture into an accessible but powerful system to help readers on their road to financial empowerment. At the same time,
I wanted to develop a message with an empathetic voice that would honor individuality. That is the origin story of Suit Yourself.