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“KPIs (Key Performance Indicators) are arbitrary numbers that make you feel productive. It’s corporate astrology: you stare at charts and dashboards, interpret the signs, and declare, “We’re growing!” while quietly ignoring the fact that revenue is flat. If you’re hitting all your KPIs and still not growing, they’re just three letters that make you feel busy while you slowly fail.” — Renata Škarpa
KPIs (Key Performance Indicators) are arbitrary numbers that make you feel productive. It’s corporate astrology: you stare at charts and dashboards, interpret the signs, and declare, “We’re growing!” while quietly ignoring the fact that revenue is flat. If you’re hitting all your KPIs and still not growing, they’re just three letters that make you feel busy while you slowly fail.