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“On TV and online, companies have turned to celebrity spokespeople to help normalize sports gambling. On the surface, the selection of spokesmen and they are almost all men may seem unconventional: comedian and actor Kevin Hart for DraftKings, actor and singer Jamie Foxx for BetMGM, and actor and comedian J. B. Smoove for Caesars. After all, none have any post-secondary athletic credentials. The former DraftKings employee believes these spokesmen were chosen to make sports betting feel accessible to casual fans, rather than someone already obsessed with sports or gambling.” — Jonathan D. Cohen
On TV and online, companies have turned to celebrity spokespeople to help normalize sports gambling. On the surface, the selection of spokesmen and they are almost all men may seem unconventional: comedian and actor Kevin Hart for DraftKings, actor and singer Jamie Foxx for BetMGM, and actor and comedian J. B. Smoove for Caesars. After all, none have any post-secondary athletic credentials. The former DraftKings employee believes these spokesmen were chosen to make sports betting feel accessible to casual fans, rather than someone already obsessed with sports or gambling.